The Conundrum With Brand Loyalty

Great information and thoughts! Thank you Humble Bee Farms.

HUMBLE BEE FARMS

Elysian_Brewing_Capitol_Hill_01

Recently Elysian Brewery, a Seattle favorite craft beer company, announced it’s sale to Anheuser-Busch. The backlash was swift. Seattleites may be know for their passive-aggressive, sometimes aloof attitude. But we are also fiercely loyal to the plethora of local, small-mid size companies that dot the landscape of the Seattle scene.

So as I’m listening to the story on the Radio I find myself scoffing when one of the brewery’s original founders attempted to assure locals that the beer and brand would remain the same. That’s not the point!!!!  – I’m now yelling at my radio. The poor kids stopped next to me at the traffic light must surely think I’m crazy. I continue undaunted – No, you idiot, it’s not the same! It can’t be the same! It will never be the same!

What is the point? The point is Elysian Brewery simply will never be the same (I…

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